F3 Foto Photography days and photo fairs in Sweden – with talks, photo gear, workshops & masterclasses

One of the world’s best-known photographers in newborn and family photography. Through education, workshops and online platforms, she has helped thousands of photographers develop both their image-making and their businesses – and is today one of the industry’s most sought-after international speakers.

“Wings: Photography that lifts”

Join me for a presentation where I share my photographic journey and talk about entering images in competitions. We will move through both wildlife and nature, and hear the story behind the image.

One of Sweden’s most appreciated nature photographers, with a particular focus on birds, wildlife and the constantly shifting expressions of nature. His images are characterised by strong presence, a sense of light and a deep understanding of nature’s stories.

Arne sees himself as a nature photographer with an IT background who photographs both near and far — and who also enjoys entering images in competitions, something that has helped him grow as a photographer. In 2025, viewers followed Arne and his work in SVT’s documentary “På ett ögonblick”. Arne also won Image of the Year at the 2025 Swedish Championships in Photography and has received numerous international awards.

“[Competitive] Pet Photography”

The pet genre has changed completely in the last 10 years, and scoring high is harder than ever. Join Jess as she unpicks the different strategies you can take to improve your own results, or just create more impactful work for your clients, and walk through some of her favourite images along the way!

Jessica McGovern FSWPP is one of the world’s most well-known and influential pet photographers, exhibiting an unusual affinity with her subjects and a natural flair for creating highly impactful yet technically excellent imagery. Having achieved three successful Fellowship panels (SWPP, BIPP & MPA), 16 ‘Photographer of the Year’ titles, launched and developed the renowned online photography tuition platform “That Tog Spot”, and had work published in a number of different online and offline publications, Jess now calls an old farm steading in South West Scotland home where she’s a ‘petrent’ to 6 dogs, 6 sheep, 4 horses and 3 cats.

“Inside the image: Creativity, process & inspiration”

What happens before the final image?

Join Gurvir Johal for an exciting, behind-the-scenes journey into his photography, where he’ll take you beyond the finished image and into the ideas, creative decisions and thought process that bring his work to life.

Gurvir will showcase a selection of his images and break down how they were created — from the initial spark of an idea, through experimentation and problem-solving, to the final result. Discover how he approaches light, composition, storytelling and creativity, and how he turns a vision in his head into something tangible.

Expect honest insights, creative inspiration, behind-the-scenes stories and plenty of “how did he do that?” moments. Whether you’re an experienced photographer or simply someone who loves creating, you’ll leave with fresh ideas, a different way of looking at images, and hopefully the motivation to go out and create something of your own.

Come curious. Leave inspired.

A class not to miss for anyone who wants to see what’s possible when creativity leads the way.

Gurvir is a highly accomplished and internationally renowned wedding and portrait photographer based in the United Kingdom. With a passion for capturing timeless portraits and creating dramatic images, he has established himself as a prominent figure in the industry. His exceptional talent and dedication to his craft have earned him numerous accolades and recognition. Gurvir’s work has been widely celebrated, and he has received multiple awards throughout his career. Gurvir has achieved the prestigious titles of Triple Master photographer with WPPI and Fellowship Photographer with SWPP (Society of Wedding and Portrait Photographers) and recently was awarded Master Photographer with SWPP also.

Gurvir’s talents have taken him on exciting journeys across the globe, allowing him to capture beautiful moments at weddings in various cultural contexts. His international experiences have also led him to become a sought-after educator and workshop instructor. He has shared his knowledge and skills with aspiring photographers through teaching engagements and has been invited to speak at numerous conferences worldwide.

With an impressive portfolio and a wealth of experience, Gurvir continues to push the boundaries of creative expression in wedding and portrait photography. His passion for capturing the essence of his subjects and his ability to create breathtaking images have made him a respected and influential figure in the industry.

“From idea to reality”

How do you turn an apparently impossible idea into a finished image? In this talk, Erik Johansson takes us behind the scenes of his creative process.

Erik talks about everything from sketch to the construction of physical props and planning, photography and how he pieces together his surreal motifs. It is a deep dive into the craft, patience and problem-solving behind the images, with a focus on creativity rather than camera settings.

Erik Johansson is a Swedish photographer and image maker known for his surreal, dreamlike photographs. Starting from real photographs, he creates impossible worlds where precision, craft and physical props are combined with digital creation.

His work has been shown around the world and is characterised by advanced image composites in which reality and imagination merge.

Erik grew up in Västergötland but lives and works in Prague. He is also the founder of Svenstorp Art Center, where he presents a new exhibition every year.

“I am never alone in the story”

Who is really telling the story?

When I work documentarily, I am almost never alone in the story. I often have a correspondent beside me, someone I trust, but who also brings different knowledge and a different perspective.

I can read an image. I see light, body language, details and moments. But I cannot always understand all the historical, political and cultural layers of what I see.

The correspondent can see what I do not see. And I can see what the correspondent does not see.

It is in that meeting that the story comes into being. Many of the best journalistic assignments I have done have grown out of precisely that kind of collaboration, when two different perspectives together can tell something that neither of us could have told alone.

Fredrik Sjetne Larsson is a photojournalist and filmmaker with extensive experience of documentary storytelling and work in different parts of the world. Through photography and video, he portrays people, communities and events, often in close collaboration with correspondents and journalists. His work is built on curiosity, trust and a strong desire to understand the people and contexts behind the image.

“When simple content goes further than perfection”

How do you win the race against AI? How do you create simple, genuine content that actually reaches people, and what do you do when time is not always on your side?

Take part in Magnus’s thoughts and ideas that have shaped his creative work since he stepped into the world of content. Get concrete, useful tips on how to get started, find a way of working that suits you and reach people with what you create.

Magnus Winbjörk is a wildlife and nature photographer from northern Sweden who, with nature, the mountains and visual storytelling as his foundation, has taken the step into the world of content.

Through his images and talks, he wants to inspire more people to discover the beauty of nature and develop their creative vision.

“BOLD COLOUR, BOLD BODIES”

In this practical and accessible seminar, Elinchrom ambassador James Musselwhite explores the fundamentals of colour theory, studio lighting and off-camera flash, providing a clear foundation that photographers of all levels can apply to their own work.

Beginning with an easy-to-understand introduction to colour theory, James will demonstrate how colour, light and harmony can be used to create portraits with greater impact, while supporting storytelling and visual narrative. He will then put these principles into practice using the latest Elinchrom equipment, artificial light, modifiers and gels, demonstrating how thoughtful lighting choices can transform a portrait and help develop a distinctive visual style.

The seminar will be highly interactive. Delegates with cameras will have the opportunity to experiment with the lighting equipment, and ask questions throughout the session. Rather than simply watching a demonstration, you’ll be encouraged to explore the techniques for yourself and see how they can be adapted to your own photography.

Whether you are new to off-camera flash or looking to gain greater control and creativity from your lighting, you’ll leave with practical foundations in both colour and artificial light showcasing ideas you can put into practice immediately to create portraits that stand out.

James is a portrait photographer based in Portsmouth, UK. His studio facilitates a range of high end, award winning shoots that create dynamic, stylised portraits with impact. Primarily responsible for the series A Portrait of a Wrestler, James specialises in photographing the very best international talent of the pro wrestling scene globally. James was featured by Canon in a documentary short, highlighting his journey into the pro wrestling scene and he has won many awards both in the UK and internationally for his portraiture, including International Photographer of the Year in 2021.

“Nature images that make a difference”

Björn Persson’s images of animals and nature reach beyond pure documentation. Through his artistic style and strong commitment to wildlife conservation, he wants his images to move people, lead to change and protect the planet’s threatened species.

Björn will also sign and talk about his new photography book The Earth We Share, with Jane Goodall’s final words as its foreword, and about the aim of creating a greater understanding of animals’ rich inner lives and emotions.

Björn Persson is an internationally renowned artist based in Stockholm. Björn tries to portray animals as they truly are – highly sentient and conscious beings with different personalities. Instead of creating despair about their threatened situation, he wants to create hope and inspire people to engage. His work has been exhibited at numerous galleries and museums around the world, and he has released two photography books.

Apart from fine art photography, Björn is committed to wildlife conservation and he is president of Smart Savannahs, an organization working with protecting endangered wildlife in Africa.

“Photographing portraits with night-sky phenomena”

Learn how to plan and photograph portraits with a giant full moon, the northern lights or a solar eclipse in the background.

Louise Åvall explains how to find the right location and timing, and what is required to capture both the model and the celestial phenomenon in the same image. You will also have the opportunity to ask questions, take part in tips and learn more about how to approach this type of photography.

Louise is a nature and fantasy photographer who has helped hundreds of photographers create more magic in their images. She is an OM System ambassador and is passionate about capturing the magic in both nature and the sky.

“A journey through the universe of photography with F3”

As host for F3 Foto, Calle will guide us through the day and, together with the speakers, explore photography’s infinite universe.

Calle is editor-in-chief of Kamera & Bild and one of Sweden’s most well-known profiles in the photography industry. He is educated as a photojournalist at Mid Sweden University in Sundsvall, in science journalism, technology and photography.

His experience spans press photography for evening newspapers, reviews of new cameras and photographic products, and judging several international photo competitions. Calle has also lectured on photography, image analysis and AI for creators.

Internationally award-winning fine art photographer whose work is often based on advanced photo-based composite images with strong storytelling. She combines photography, digital craft and imagination into stories that blur the line between reality and dream.

One of the Nordic region’s best-known astrophotographers, known for spectacular images of the northern lights, starry skies and astronomical phenomena. His work has been published internationally and makes space more accessible to a broad audience.

“Anticipating the moments”

Street photography is about seeing, anticipating and capturing moments in public spaces. Jonas will talk about working with image composition, light, timing and storytelling, as well as how to approach people and situations respectfully. The focus is on developing your eye, finding the unexpected in everyday life and creating personal images with feeling and presence.

A photographer and filmmaker with more than 20 years of experience in Sweden and internationally. Jonas founded Jonas Borg Photography in London in 2002 and has since worked for daily newspapers, companies, event and PR agencies. His clients include Dagens Industri, ICA, Scania, Swedavia, Åhléns and the Royal Court of Sweden.

He photographed the Crown Princess’s wedding on assignment from the Royal Court in 2010 and has since filmed and photographed for the Royal Court. Jonas has also won several international photography awards and is an ambassador for Sigma and Focus Nordic.

“Iconic moments in sports photography”

Joel Marklund takes you behind the scenes at the world’s biggest sporting events and tells the story of the extremely intense work behind iconic sporting moments.

Sweden’s most award-winning sports photographer of all time. He has covered ten Olympic Games, is chief photographer at Bildbyrån and works as an official photographer for the IOC, Wimbledon and other international organisations.

“Think (horses) outside the box!”

What happens when the horse gets to take centre stage in a larger story?

A talk about photographing the horse as part of the landscape, finding the interplay between horses and their surroundings, and how to capture not only a horse’s gaze but also the feeling and the story.

Jenna Vainionpää is a Swedish equine photographer who hung up her riding boots and found the horse as the main character in her image-making. She is appreciated for capturing the interplay between the horse and its surroundings, and for finding that little something extra that stays with the viewer.